Lexus CT200h – Check out the ‘Dark Ride’

New CT200h

Lexus recently stepped up its viral advertising campaign for the new CT200h, the world’s first full hybrid luxury hatchback. Anybody who checks out the Lexus ‘Dark Ride’ website is in for quite a ride, as you’re thrown in the middle of a Hollywood style thriller. You become the co-driver in a dangerous game of cat and mouse, as you try to escape from an unknown corporation hellbent on stealing the car’s valuable hybrid technology.

With production commencing at the end of 2010, the groundbreaking new CT 200h – the world’s first Full Hybrid luxury hatchback – has been developed for tomorrow’s forward thinking driver. Powered by second-generation Lexus Hybrid Drive, this revolutionary car delivers dynamic performance and class-leading emissions. Inside, the CT 200h offers all the award-winning quality, refinement and innovative technology that are the hallmarks of a Lexus.